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Research papers

Using customer opinions to improve operations of a multinational company

This case history from a successful manufacturing company shows how basic corporate principles and culture are carried into and depend on survey research. The paper describes how qualitative and quantitative measures from face-to-face interviews...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Stephen Connell, Kurt Engelvuori
September 1, 1999
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Citation

Connell and Engelvuori (1999a, September 01). Using customer opinions to improve operations of a multinational company . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-customer-opinions-to-improve-operations-of-a-multinational-company-


Research papers

Market research or market analysis?

This paper reviews the contribution that market research can make to the analysis of market prospects for videotelephony products and services. It argues that assessment of markets for technological innovations, like the videophone, requires a broad...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Stephen Connell
June 15, 1992
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Citation

Connell, S. (1992a, June 15). Market research or market analysis?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-or-market-analysis-